Wednesday, August 29, 2007

The rise and fall of, by Even Aas-Eng

I guess most of you have heard about the sloggi campaign or visited the site. (probably a lot more than those who admit it)
This summer they launched a contest in order to find the world’s most beautiful bum! User where to take pictures of their own behind and post them on
Here the bums where categorized by gender and country and rated! And yes there are a lot of nice bums on

The concept seems to have taken completely off in eastern European countries and it has gotten a lot of press around the world. The Nordics was no exception where the site got a lot of negative press. And yesterday the (sad) news came; they are shutting down the competition and blocking all users from the Nordics. The campaign will continue in other markets.

So what do we have here, the most successful user generated content campaign the world has ever seen or a dodgy porn site? Its probably a mixture. Creating a UGC campaign is all about the users. If they don’t contribute you have failed. In this case they certainly did and in that matter the campaign is a smashing success. But nobody should be surprised that people submit pictures of their bums and that other people want to look at it. There are thousands of other online examples of that………..

But the question is if this is effective advertising for sloggi, personally I have no idea.

On a peculiar note I would like to raise a question to sloggi. Did you guys screen the photos? I am asking because I couldn’t find a bum on the site that didn’t look good!!

The screenshot below shows you the page views on (blue line), (norways largest site) and expedia in UK. As you can see, sloggi has surpassed expedias traffic…………

Tuesday, August 14, 2007

Brilliant Obama! By Even Aas-Eng

It’s been a while since my last post here. My excuse is summer and that I have been very busy fly-fishing for salmon and getting married!

Know that I am back I would like to tell you a bit more about a subject that I have touched on before, Barack Obama. As you know he is running for president in the US and he apparently has a good web team helping him out. But I did not know how good they actually where!

During a flight to Russia this summer I came across an article in the economist on Obamas very successful donation campaign. Apparently he is miles ahead of Clinton and the others. That doesn’t interest me much but the way he got the money did. Apparently he got a lot of money from thousands and thousands of very small donations. How? He has set up an affiliate program for donations. Absolutely brilliant! Anyone can create an Obama site of their own and have people donate money on it. The minimum amount you have to donate is close to nothing, making the barrier for donation very little. And it doesn’t matter that people donate small amounts as long as Obama has a big distribution platform. The result speaks for its self, Obama is King of online donations.

So what do we have here if it’s not “long tail politics” or the Google of politics? Penny by penny, vote by vote.
It was funny reading the other candidates response to Obamas success, they didn’t have a clue!
The same could be said for the political parties in my own country. I would love to help you out as long as you are not a member of Fremskrittspartiet!