Wednesday, April 1, 2009

A dash of hope in all the despair. By Even Aas-Eng

IAB`s US spending report for 2008 is out in the open and contains some encouraging figures. Year on year the growth was 10,6% but more interesting is the Q4 figures that shows a growth of 4,5%
Search increased its market share from 42% to 45% and display related kept its position at 33%

The report also shows that CPG (Consumer packaged goods) share of internet revenue increased a staggering 60% in 2008. A very good sign for the years to come as this industry vertical traditionally has been skeptical to online media.

Read the report here

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